VertaAnuncios — Directorio y Clasificados de Confianza
List for free
The VertaAnuncios team working around a table with a Colombian flag and the VertaAnuncios logo behind them.

The people behind VertaAnuncios

We started in Cartagena. We are building for all of Colombia.

Why VertaAnuncios exists

In Colombia, finding someone who can fix your problem depends on who you know. If you have the technician's number because a neighbour passed it along, you are lucky. If you don't, you ask in a WhatsApp group and wait to see who answers.

It works the same way in reverse. Hundreds of thousands of people run a trade, a shop or a service and only get customers through word of mouth — not because their work isn't good, but because there is nowhere to find them.

VertaAnuncios exists to close that gap. The person who needs something and the person who offers it reach each other directly, with nobody taking a cut in between and no need to have met before.

It is the same problem in Cartagena, Medellín, Bogotá and Barranquilla. The platform isn't built for one city — it is built to work neighbourhood by neighbourhood, in any of them.

Who is behind this

My name is Carl N. I was born in Paris and spent close to twenty years working in information security for international banks in New York.

I have been living between New York and Colombia for more than six years. In that time one thing kept coming back to me: how many people are good at what they do and still go without customers, simply because they have no way of being found. A good technician and a bad one are equally hard to track down, and that serves nobody.

That is why I built VertaAnuncios. It is a business, not a charity, and I want it to work — but that is the reason I chose this one and not another.

We started in Cartagena because it is where I spend half the year and where I could knock on doors myself. What we are building is for the whole country.

The team

We are a small team. We answer the messages ourselves, we review the listings that go up, and we are there when something goes wrong.

There is no call centre and no automated directory. If you write to us, someone who knows the country and understands what you are talking about writes back.

Listing is free. So how does this pay for itself?

We take no commission on your sales. None. What you sell is yours in full, and the customer who writes to you is your customer — they don't go through us and they aren't recorded as ours.

That is the difference from platforms that take a percentage of every transaction: the more you sell, the more you pay them. Not here.

We make our money on visibility, and only if you want it. If at some point you want to appear first in your category or your area, you pay a flat fee you know up front. It isn't a percentage, it doesn't change with what you sell, and there are no surprises at the end of the month.

If you don't need it, you don't pay for it, and your listing stays up exactly the same.

And we don't sell your data or pass your number to anyone: your WhatsApp is visible to whoever opens your listing, and to nobody else.

How we protect both sides

Everyone who posts confirms their number with a code sent over WhatsApp. That doesn't remove every risk, but it does stop someone from posting with a number that isn't theirs.

Businesses have a profile with address, opening hours and reviews from people who have already hired them. You can look before you write.

If something goes wrong, write to us and we look into it. We take listings down and block accounts when there is cause.

Get in touch

No call centre, no contact form nobody reads. Write to us and a person from the team answers.

Message us on WhatsApp

VertaAnuncios is a service of Vertacomai LLC (New York, USA), operating in Colombia.